Nissan LEAF Backs into the Future
Automaker Nissan informed Monday that its Nissan LEAF has set a record as the fastest car over a measured mile (1.6km) in reverse. Driven by professional stunt driver Terry Grant, the Nissan LEAF raced...
View ArticleStrawberries Are Sweetest When Shared
The peak of the California strawberry harvest is well under way as sweet, succulent strawberries are plucked in their prime and shipped fresh to market within 24 hours. The refreshing red berries are...
View ArticleCurveturiere to Launch Full-Busted Intimate Apparel
Curveturiere, a New York-based intimates company, announces the August 2012 launch of Curveturiere, bringing fashion, trend and glamour to classic full-cup silhouettes. According to the company, each...
View ArticleAmericans Using Mobile Apps in Emergencies
Americans are becoming increasingly reliant on mobile devices during emergencies to provide information, useful tools and a way to let loved ones know they are safe, according to a new survey conducted...
View ArticleHasbro’s Furry Creature with a Mind of its Own
Almost 15 years after its debut, the Furby creature from Hasbro, Inc. (NASDAQ: HAS) returns this fall with a “Mind of its Own” and advanced technology that gives each Furby an unpredictable nature that...
View ArticleGlobal Water Crisis: A Threat to Humanity
A study reveals that the world’s fresh water supply is facing a major crisis. As the world’s population is going to increase from 7 billion now to over 8 billion by 2025, fresh water scarcity will pose...
View ArticleHow a Female Foal is Named Hope
She’s 21 days old, already weighs 200 pounds and starred in a Super Bowl XLVII commercial for Budweiser. And now she has a name: “Hope,” a nod to the optimism and happy ending of the commercial where a...
View ArticleUsing Social Media to Save the Children in Syria
Two million children trapped inside Syria are innocent victims of a bloody conflict that has already claimed 70,000 lives, Save the Children warned Tuesday, saying that these children are under...
View ArticleWWE Is Founding Partner for Special Olympics
Integrated media organization WWE (NYSE: WWE) announced Sunday it has become a Founding Partner for the 2014 Special Olympics USA Games, a national sporting event taking place in New Jersey June 14-21,...
View ArticleFootball Star Aaron Hernandez Goes with PUMA
Sportlifestyle brand PUMA announced Wednesday a two-year partnership with professional football player Aaron Hernandez who will become a face of the brand’s training category. New England tight end...
View Article“Nevada: A World Within. A State Apart”
The Nevada Commission on Tourism (NCOT) revealed Wednesday how it will bring together the state’s new brand and tagline – “Nevada: A World Within. A State Apart.” The brand captures the duality of the...
View ArticleHonda to Drive the Big Music Festivals
Honda returns to support the big music festivals of the summer with major sponsorships at three premier events: Sasquatch! (May 24-27) at the Gorge in George, WA, Governors Ball in New York City (June...
View ArticleFandango Reveals Fan Sentiment for Star Trek
Fandango, a leading moviegoer destination, has reported that J.J. Abrams’ “Star Trek Into Darkness” garnered a 96 out of 100 score on the company’s Fanticipation movie buzz indicator that measures fan...
View ArticleMarriott Hotels’ Global Marketing Campaign
Marriott Hotels, the signature brand of Marriott International (NYSE:MAR), launched Monday a new multi-year global marketing campaign called “Travel Brilliantly.” The campaign reflects the lifestyle of...
View ArticleNine West Campaign for Fashion Footwear
Styled by W Magazine fashion director, Edward Enninful and shot by photographer, Craig McDean, the latest Nine West campaign presents Fall’s top trends in stylish, wearable fashion footwear that is...
View ArticlePortraits – A Picture Is Worth a Thousand Words
Mountain Dew has launched ‘Portraits.’ Featuring DEW family all-stars including race car driver Dale Earnhardt Jr., pro snowboarder Danny Davis and pro skateboarder Paul Rodriguez, the ads are moving...
View ArticleHarley-Davidson’s Rushmore Touring Motorcycles
Harley-Davidson (NYSE: HOG) unveiled its new lineup of 2014 motorcycle models Sunday during the company’s Annual Dealer Meeting. The star of the show is not a single bike – rather eight new bikes under...
View ArticleNissan Offers Chance to Win “Maintenance For Life”
Nissan announced Tuesday the launch of its “October Car Care” service event. October is Fall Car Care month in North America and is designated for vehicle owners to get their vehicle in shape for the...
View ArticleRachel Zoe Stars in Jockey Brand Campaign
Jockey International announced Wednesday the launch of its new marketing campaign, “Redefining Comfort,” for the Jockey collection as preferred by Rachel Zoe. The new campaign builds on the brand’s...
View ArticleHow to Improve Public Relations (PR) Standards
Today, major steps are being taken by some leading organizations to improve the constantly deteriorating standards of public relations (PR) services. It’s believed that PR work has fallen to a level of...
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